News
Arch Enterprises Partners with Captiva Marketing
Captiva Marketing, the St. Louis leader in search engine marketing, web design, development and online public relations, recently partnered with precious metal refinery Arch Enterprises. The company sought advice from the SEO firm regarding improving Arch Enterprises' online presence. Because of the struggling economy and the recent spike in gold prices, Arch Enterprises had an opportunity to work beyond their normal niche of industrial and dental metal refining. The company engaged Captiva Marketing to redesign their website, run a search engine marketing program and implement an online public relations campaign in order to help capture consumer attention.
"Because the market is currently saturated with online pawn shops, jewelers and coin dealers looking to buy gold, Arch Enterprises needed to differentiate their company in order to stand out from the competition," said Mark Forst, President of Captiva Marketing. "Not every gold buying company is upfront about their business policies, especially when it comes to pricing and percentages, while Arch Enterprises is extremely transparent about their business practices. We redesigned their website in order to emphasize Arch Enterprises' positive attributes, such as their upfront pricing, business ethics and superior metal refining process so that they wouldn't be lumped in with the middlemen of the industry that often use questionable marketing messages to entice consumers. "
Arch Enterprises' site was reformatted to educate customers about the refining process. It also encourages customers to request an estimate before sending in their jewelry and other metal items. The new site touts the benefits of going directly to a metal refinery as opposed to working through a broker or online-only organization. Through effective content, the site was also organically optimized for search.
"Some items have a higher value than their metal value," said Forst. "For instance, a rare coin will be worth much more than its silver or gold content. We developed a site that tells customers to do their research and find out if refining will give them the best value. It is Arch Enterprises' goal to build a positive rapport with their clients in order to communicate the company's business policies and ethics."
Captiva Marketing developed a consumer education-oriented public relations campaign offering tips and guidelines to inform consumers of the inner workings of the precious metal refining industry. This campaign is designed to help consumers make educated decisions about the businesses they employ to refine their valuables. Arch Enterprises wants to win over clients because of their reputable business practices, and ability to truly offer consumers the most for their scrap silver, gold and platinum.
As a result of the joint efforts, Arch Enterprises is enjoying considerable success in the metal refining industry. Consumers are discovering key things to evaluate when selling gold and silver and enjoying the payback associated with working directly with the refiner.
About Arch Enterprises
Arch Enterprises is one of the nation's leading precious metal refineries. Located in the heart of Missouri, Arch Enterprises became incorporated in 1997 and provides recovery services for all scrap precious metal materials including gold, platinum, silver, palladium, rhodium, iridium and ruthenium. Arch Enterprises performs extraction services for the photo, medical, dental and jewelry industries but also works with consumers on a regular basis to recover metals from old coins, flatware, jewelry and other decorative pieces. Chemical manufacturing and plating companies also rely on Arch Enterprises, as one of few precious metal refineries in the U.S. that offers recycling services for metal-containing chemical catalysts. For more information about Arch Enterprises or to receive a quote for metal refining services, visit www.archenterprises.com or call 1-800-835-0478.
About Captiva Marketing
Since 2002, Captiva Marketing has designed, developed and implemented more than 250 search engine marketing campaigns and more than 100 web site design/development initiatives. Founded by Mark Forst and William Brasser, the St. Louis-based marketing firm specializes in search engine marketing, strategic marketing, web design and development and online public relations. For more information, visit www.captiva-marketing.com or call 1-877-227-8382.
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