• 
• 

  • About Us Executive Team Locations Clients Partners Careers

• 

  • Strategy Search Engine Marketing » Research & Strategy » Search Engine Optimization » Cost per Click Management » Campaign Management Email Marketing Online Advertising Web Design Web Development » Custom Development » Flash Development Graphic Design » Logo & Identity » Brochures & Catalogs » Illustrations eCommerce Public Relations » Program Development » Program Management » Blogs » Social Media SEO Consulting Website Hosting

• 

  • Empoweren CMS » Calendar/Events Manager » Careers Manager » Content Manager » Forms Manager » News Manager » Photo Manager » Publicist Empoweren Blog Empoweren Commerce

• 

  • Web Design & SEM Graphic Design Case Studies

• 

  • News Literature White Papers

• 
•  

Newsroom

• News
• Literature
• White Papers
  • Image Optimization
  • Industrial Advertising
  • Ten Tips for Maximizing ROI on CPC Advertising
  • Ten Tips for Promoting a Web Site through Search Engines

News

Captiva Design Group Launches New Website for Local Indy Car Driver

ST. LOUIS -- Captiva Marketing recently completed a winning website design for Indy Car driver Jeff Simmons. Incorporating web design, application development and search engine marketing techniques, Captiva Marketing reinvented the celebrated Indy Car driver' site, www.jeffsimmons.com.

Recognizing that his current site did not accurately portray his racing accolades, Jeff Simmons needed to establish a web presence that reflected both his personality and his success on the Indy Car Circuit. Captiva Marketing worked with the Jeff Simmons team to design a site that would not only appeal to his fans, but convey his personality and qualities as a spokesman for potential sponsors. Including photo galleries, videos, news and schedules, the avid Jeff Simmons fan can now easily keep up-to-date on their favorite driver.

"In the racing industry, the driver serves as the brand and image of the entire team," said Mark Forst, President of Captiva Marketing. "Jeff desired to upgrade his online presence and we delivered not only a visually pleasing and informative site, but one that will also help drive sponsorship opportunities. Additionally, we are happy to continue to support Jeff Simmons' team through our search engine marketing initiatives."

As a way to help with sponsorship opportunities, an additional feature added to the site is the "partner" area. This area allows Jeff Simmons' partners to login to access valuable information, improving communication among the Jeff Simmons team.

About Captiva Marketing
Since 2002, Captiva Marketing has designed, developed and implemented more than 250 search engine marketing campaigns. Founded by Mark Forst and William Brasser, the St. Louis-based marketing firm specializes in search engine marketing, strategic marketing, web design and development and online public relations. For more information, visit www.captiva-marketing.com or call 1-877-227-8382.

###