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News

Captiva Marketing Designs Website for Commercial Real Estate Firm

ST. LOUIS -- Captiva Marketing recently launched Gundaker Commercial Group's new website, www.gundakercommercial.com. Captiva Marketing paired with the local commercial real estate specialists to create a redesigned website with a user-friendly administrative interface that allows Gundaker personnel to easily manage content on the site.

Gundaker Commercial Group approached Captiva Marketing last year with the intent of improving their site's presence in the search engines. Their current site was lacking on-page optimization elements, content and incorporated a navigation structure that was not friendly to search engine spiders. For the most part, important content was located in pop up windows throughout the site.

Additionally, Gundaker Commercial Group was unable to update any of the site content in-house. Because brokerages have frequent modifications that need to be made to their sites, properties being added and removed, pricing changes and personnel changes, Gundaker Commercial Group was investing a significant amount of money every month for an outside company to make simple updates to their site's content.

After reviewing Gundaker Commercial Group's objectives and the current status of their site, Captiva Marketing recommended a complete redesign including the implementation of a full service content management system that would allow Gundaker Commercial Group to make content changes internally.

"Gundaker Commercial Group needed a site that showcased their company, their properties and their people," said Beth McLaughlin, Senior Account Manager at Captiva Marketing. "We worked with the Gundaker Commercial team to develop a site that fully represented their entire company including sophisticated content management systems customized to their needs and requirements. Now, Gundaker Commercial representatives make changes to their site almost every day, at no additional outside cost to the company."

The complete redesign included separate areas for the various branches of Gundaker Commercial Group's business: Brokerage, Asset Management, Construction, Development and Corporate Services.

Captiva Marketing significantly improved the property listings section for Grubb & Ellis|Gundaker Commercial, GCG's brokerage division. The updated listings now allow users to email the listing to another person, map the property site, contact the broker, download a property brochure, view multiple property images and read bios about the broker handling the property. As an added element to help with the promotion and optimization of individual brokers, each broker now has a personalized URL (PURL) with their name in the web address. Additionally, Captiva implemented more robust and user friendly search functionality so users can now search for properties by location, use type, sale type and by map.

While developing the new site for Gundaker Commercial Group, Captiva Marketing was also brought in to develop additional sites for the company. The first site www.villagesatwingate.com highlighted Gundaker Commercial Group's new development in Shiloh, IL. Because of an extremely tight deadline, Captiva Marketing completed the entire Villages at Wingate site in less than three weeks.

"The Villages of Wingate had an existing brand image," said McLaughlin. "We took the design elements of their brochure, and adapted them for the website. The result is a clean, polished site that showcases Illinois' premiere master planned community."

Captiva Marketing and Gundaker Commercial Group's relationship will continue in 2009. Captiva is currently developing their third Gundaker Commercial Group website for Gundaker Homes, slated to launch in the first quarter of 2009. Captiva is also currently working on online advertising and link building strategies for Gundaker Commercial Group.

About Captiva Marketing
Since 2002, Captiva Marketing has designed, developed and implemented more than 250 search engine marketing campaigns. Founded by Mark Forst and William Brasser, the St. Louis-based marketing firm specializes in search engine marketing, strategic marketing, web design and development and online public relations. For more information, visit www.captiva-marketing.com or call 1-877-227-8382.

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