Cost Analysis | The key to effective ppc campaign management

captiva marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127

Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734

Competitive Keyword Analysis (PPC)

RESEARCH & STRATEGY

Define Goals
Keyword Identification
Comp. Keyword Analysis
Comp. PPC Analysis
Link Structure Analysis
Site Architecture Analysis
Site Content Review
Link Pop Review
Site Traffic Review
Strategy & Budgeting

To determine the costs and viability associated with utilizing Pay Per Click advertising as part of one's SEM campaign, we will review bids for primary keyword phrases in the major programs. The spreadsheets developed allow us to not only review the potential opportunity but also prepare an estimated monthly budget.

Shown below is a screenshot of data provided by Google AdWords when an account is being created.