captiva
marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127
Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734
PPC Ad Development
PAY PER CLICK MANAGEMENT |
Writing advertising copy for PPC ads presents a lot of challenges and opportunities. The limited number of characters, editorial guidelines, and methods in which ads are displayed all play a role in the effectiveness of the ad. It is important to remember that your ad will probably be listed with many of your competitors, so creating a unique competitive advantage with a strong call to action is imperative. Some programs like Google allow for multiple ads to be used so that advertisers can test different ad copy.
Google AdWords contains a 25-character title and two 35-character lines of ad copy.