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Content Development

One of the keys to achieving long-term success with SEO is creating relevant, informational content that people truly want to read. Of course, this same concept would apply to any website copy, advertisements, emails, etc. What makes SEO content development different is that it is typically done with the intent of ranking well organically for a particular keyword theme.

The process typically starts by categorizing keyword search volume into themes and then identifying where this content can be integrated into the website or blog. Once this is complete, we research the messaging on competing websites and ideally develop a compelling message that positions your business against these competing sites.

Ultimately, the goal is to develop pages that rank well, convert well and contribute to the overall image of the brand.

Infographics are an ideal method for creating content that people want to download, share and link to.

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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