Conversion Tracking
Measuring the ROI on any advertising program is never simple but both Yahoo Search Marketing and Google offer conversion tracking programs that let us monitor which keywords are producing the largest number of actual leads or sales. All your site needs is something to measure (like a sale, inquiry, or download) and we can set up your CPC program to measure both conversion rates and cost per conversion for your keywords. We will typically put tracking URL's on each keyword so that the site's analytics program can track paid ads vs. organic listings.
