captiva
marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127
Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734
International Search Engine Optimization
SEARCH ENGINE OPTIMIZATION |
One of the most powerful aspects of the Internet is its global reach. Search engine marketing allows companies to cost effectively target markets all over the globe. In fact, the major search engines like Google, Yahoo, MSN, and Ask are global in nature and PPC advertising programs are designed to let you target potential customers on a geographic basis.
As such, promoting to English speaking prospects around the globe is relatively straightforward. The competition for popular keyword phrases is significantly less in languages other than English; however we often find that sites translated into other languages perform incredibly well in the organic rankings and benefit from much lower pay per click bids.
With extensive experience in International Marketing, we have built up contacts and partners that can help us execute search engine marketing campaigns in various countries and languages.
Case Study
A leading machinery distributor looking to tap into the Hispanic market utilized Captiva to translate all its necessary content, meta tags, file names, and page titles for a Spanish version of their website. We submitted the site to specific Spanish Search engines and set up PPC advertising programs.
Results:
The Spanish pages now attract 1/3 of the site’s traffic and leads at a fraction of the cost of the English pages and ads due, to the relative lack of competition for the Spanish keyword phrases.