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captiva marketing_St. Louis
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127

captiva marketing_Dallas
5805 Mapleshade
Dallas, TX 75252

Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734

Keyword Identification

The keyword identification process forms the building blocks of a search engine optimization campaign. It is during this step that we create the architectural plans for the whole program and determine the best course of action for achieving your goals. In this process, we identify keywords and determine their relative popularity among searchers.

Keyword Identification
In this phase, we utilize client input along with various keyword identification software programs to determine how people are looking for your products or services on the web. The goal is to create a list of every conceivable search phrase that people may be using to find what you offer.

Between client input, a review of the site, a run through a keyword matching software program, and a review by a thesaurus-like matching program, we typically end up with a very comprehensive list.

Popularity Measurement
During the identification process, we will also uncover projections for the amount of times that each keyword/phrase is searched. This will help us in determining which search terms we want to target with your campaign.

At this point, we typically review the list to determine which ones are most relevant to your business and then proceed to the competitive keyword analysis.

	Sample Keyword Identification Here is an example of some of the different ways that people may be searching for Steel Tubing. These numbers represent search volume on one search engine network and represent a fraction of total U.S. search volume. Number of monthly searches Per Keyword Phrase First search using the term "steel tubing." Second search using the term "steel tube." Third search using the term "steel pipe." 2754 2330 164 98 94 69 65 59 steel tubing stainless steel tubing square steel tubing steel square tubing carbon steel tubing stainless steel tubing china seamless stainless steel rectangular steel tubing 1245 725 175 149 109 103 80 56 steel tube stainless steel tube seamless steel tube tube steel carbon steel tube stainless steel sheet tube box steel tube institute metric steel tube 3716 1858 350 287 220 183 146 125 steel pipe stainless steel pipe carbon steel pipe stainless steel pipe fitting steel pipe fitting steel pipe manufacturer seamless steel pipe stainless steel exhaust pipe

Keyword Conversion Tracking
Once a campaign is set up, we typically implement tracking programs that will show us which keyword phrases are generating the most sales or leads for our clients. This data allows us to focus our site optimization efforts and pay per click advertising dollars on those keyword phrases that are generating the best ROI.