captiva marketing
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St Louis, Missouri 63127

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Learning Center

Helping our clients gain a better understanding of how search engine marketing works is of paramount importance to all of us at Captiva. It is our belief that the more you understand, the more opportunities we will uncover together.

SearchEngine Marketing Overview

Listed below are articles and white papers that provide information on different areas of search engine marketing.

Ten Tips for Promoting a Web Site through Search Engines
This article provides guidance for those considering search engine marketing as part of their promotional program.

Ten Tips for Maximizing Your ROI on PPC Ads
A quick summary of some of the more important aspects to getting the most out of your pay per click advertising campaign.

Promoting Industrial Products Online
Mark Forst takes a look at some of the more popular industrial search engines using real data from existing clients.

Link Popularity Defined
Information on one of the most confusing aspects of search engine optimization.