captiva marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127

Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734

Pay Per Click Management

PAY PER CLICK MANAGEMENT

Pay per click (PPC) advertising allows companies to bid for top placement in the search engines for specific keywords or phrases. Rather than paying a set fee, the advertiser only pays when someone actually clicks on the sponsored link and goes to their site.

Like most other forms of advertising, its success is determined by its ROI. Typically, the more general and competitive the search term, the lower the ROI. However, with thorough research and a proper bid management program, PPC advertising can offer excellent results.

The primary PPC programs are Google AdWords, Yahoo Search Marketing and Microsoft adCenter. All Captiva account managers are either certified or in training to become Google AdWords Professionals and Yahoo Ambassadors and we have achieved status as a Google AdWords Qualified Company. We currently manage well over $1 million in yearly PPC spending for our clients.

Primary benefits of Pay Per Click Advertising:

  • Top positions on the page are typically reserved for PPC sponsors
  • Traffic can be easily sent to any relevant page in your web site
  • Low start up costs
  • Quick processing time allows it to be used for promotions and time sensitive campaigns
  • Allows one to target lower search volume phrases inexpensively

Despite their implied simplicity, PPC advertising programs can actually be very complex to run effectively. This has become more evident as the number of companies bidding on terms has increased and advertisers have had to take a closer look at the ROI of these campaigns.

Pay Per Click Management
At Captiva Marketing, we offer a number of services to help maximize the ROI of your PPC campaigns:

The Programs
Not only do the major PPC programs allow an advertiser to get top rankings with the search engines, but they also provide for a significant amount of coverage on the entire web by supplying paid ads to hundreds of secondary search engines.