captiva marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127

Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734

Healthcare

PORTFOLIO

Medical, health care, and pharmaceutical search engine marketing is one of our primary specialties at Captiva Marketing. Led by company co-founder, William Brasser, this group services clients ranging from giants like Sanofi Pasteur, Express Scripts, and bioMerieux to innovative start-ups like Envisioneering and ErgoSafe Products.

Isto Technologies | www.istotech.com

Captiva developed, designed and optimized a new site designed to educate physicians of the benefits of ISTO's products of ISTO Technologies, an orthobiologics company, develops breakthrough biologic products to regenerate and restore damaged cartilage and bone.
Marketing Services Provided

Advanced ICU Medicine | www.icumedicine.com

Captiva enhanced ICU's on-line presence with a contemporary re-design and informational flash graphics, while working through site architecture and design issues that were limiting the site's ability to earn high organic rankings. ICU brings intensivists to hospital ICU patients through telemedicine technology, this model of care has dramatically improved patient care and safety.
Marketing Services Provided

Sanofi Pasteur | www.sanofi-aventis.us

Captiva works on numerous divisional sites providing a wide range of consulting and search engine marketing services for this major pharmaceutical company.
Marketing Services Provided

Vaccine Place | www.vaccineplace.com

To help Sanofi Pasteur promote its entire line of vaccines online, Captiva Marketing worked with the company's creative agency to develop a vaccine information portal that would serve as a hub for all of its vaccines.
Marketing Services Provided

VaxServe | www.vaxserve.com

Captiva helped this wholly owned subsidiary of Sanofi Pasteur overcome challenging architectural and server load balancing issues to create a search engine friendly site for this division that sells a wide array of medical office supplies.
Marketing Services Provided

bioMerieux | www.biomerieux.com

Captiva Marketing developed an extensive PPC advertising campaign and installed tracking and analytics to help this major manufacturer of clinical diagnostics and microbiological control products.
Marketing Services Provided

Washington University (School of Opthamology) | opthamology.wustl.edu

Working with a local design firm, Captiva provided direction on the design and optimization of the website to ensure that it would be spiderable, algorithm compliant, and structured in a manner to earn high organic rankings. Pages were optimized for each individual professor and tracking and analytics were set to measure ongoing activity.
Marketing Services Provided

Delta Center | www.dcil.org

Captiva designed this ADA compliant website for one of the areas top centers for independent living.
Marketing Services Provided

ErgoSafe Products | www.ergosafeusa.com

This start up company, which offers patient handling equipment to nursing homes, hospitals, and home health care professionals, became an industry leader online with its comprehensive search engine marketing program. Captiva developed the corporate web site and integrated it with an online store that was supported by PPC, online advertising, and online PR programs.
Marketing Services Provided

PracticeLink | www.practicelink.com

As one of the oldest physician recruiting and job placement sites on the web, PracticeLink already benefited from excellent traffic and great brand name recognition. Captiva helped take their program to the next level by working through site architecture and design issues that were limiting the site's ability to earn high organic rankings, while setting up tracking programs to measure its site activity.
Marketing Services Provided

Envisioneering Medical Technologies | www.targetscan3d.com

To further promote this medical equipment manufacturer’s 3D imaging and targeted biopsy system, Captiva developed and optimized a new site complete with a sophisticated application designed to educate doctors of the financial benefits of using the TargetScan System.
Marketing Services Provided

HDIS | www.hdis.com

As the largest mail order catalog of incontinence supplies in the U.S., HDIS wanted to improve its position in the search engines and increase sales through its online store. Captiva developed a new look, optimized the site, set up the PPC programs, and worked to integrate their existing ecommerce platform into the new site.
Marketing Services Provided

Euflexxa | www.euflexxa.com

Captiva helped this division of Ferring Pharmaceutical convert its site from using a framed structure with non-spiderable Java script menus to a more search engine friendly architecture. Site optimization and PPC programs were then implemented along with tracking and analytics to drive more traffic to the site.
Marketing Services Provided

Rx Outreach | www.rxoutreach.com

This site is the online portal of the country’s third largest pharmacy benefits management company, Express Scripts. Through the company’s direct marketing partner MDI, Captiva helped optimize the web site and navigate the intense regulatory environment involved in promoting pharmaceuticals online with PPC advertising. Extensive custom conversion tracking programs were also designed with MDI to track all forms of promotion affecting the site.
Marketing Services Provided