Packaging & Printing

Due to the enormous size and fragmentation of the packaging & printing industry, search engine marketing performs extremely well. It is particularly suited for companies selling standardized items, but custom packaging, printing, and equipment manufacturers have also had tremendous success.

UFP Technologies | www.ufpt.com

This diverse company contracted with Captiva to develop a search engine friendly web presence for its multidivisional business. Our SEO, design, and technical teams worked together to create and integrate seven separate sites into one cohesive online marketing program.

Marketing Services Provided

 

United Case | www.unitedcase.com

When UFP Technologies wanted to emphasize their growing protective case insert business, Captiva designed a two-pronged strategy and built both this corporate B2B site and a more consumer oriented eCommerce site to sell small quantity cases from one of their primary suppliers.  The sites have been instrumental in expanding their market reach and increasing sales for the division.

Marketing Services Provided

 

Molded Fiber | www.molded-pulp.com

The goal of this project was to more effectively promote the Molded Fiber division of UFP Technologies to focus on its unique ability to design and manufacture consumer packaging from environmentally friendly molded pulp.  By incorporating more imagery, case studies, and keyword rich content, we were able to develop a site that not only ranked better in the search engines, but also converted leads at a higher rate.

Marketing Services Provided

 

BioShell | www.bio-shell.com

This product-focused microsite was developed to provide clear and succinct message for the line of BioShell customized frozen bag container systems. 


Marketing Services Provided

 

St. Louis Tag | www.stlouistag.com

This specialty printer increased their number of leads tenfold after Captiva redesigned their site and implemented a comprehensive search engine marketing program.


 

Marketing Services Provided

Diversified Lab | www.divlab.com

Before working with Captiva, Diversified Lab had a very little online presence and relied on traditional advertising and trade show participation to build its customer base.  Captiva developed an ongoing online marketing strategy that includes organic optimization, CPC Advertising and various online advertising placements that have contributed to an increase in business and much greater return on investment compared to the traditional advertising methods used in the past.

Marketing Services Provided

Specialty Printing | www.specialtyprintingusa.com

In the niche market of custom industrial labels, Specialty Printing relies heavily on the internet to attract customers.  Captiva designed an optimized, professional site that specifically targetsthis industrial market.  With an ongoing search engine optimization and CPC Advertising program, Captiva has assisted Specialty Printing in continuing to increase its online presence and achieve low costs per conversions through online advertising. 


Marketing Services Provided

Spartech Packaging | www.spartech.com

As part of a complete overhaul to the Spartech corporate site, Captiva developed this search friendly “site-within-a-site” for Spartech’s packaging division that specializes in thermoformed containers and specialty plastic sheet.

Marketing Services Provided

VisiPak | www.visipak.com

Captiva built a completely search friendly site and implemented a comprehensive search engine marketing program for this manufacturer and distributor of clear plastic tubing products used primarily for packaging and mailing applications.

Marketing Services Provided

National Plastics | www.clamshell-packaging.com

This manufacturer of plastic clamshell packaging enjoys a steady flow of traffic from the search friendly website and aggressive search engine marketing program that Captiva designed and implemented.


Marketing Services Provided

PackCo Inc. | www.packcoinc.com

Captiva updated the design of this company’s site, migrated it to a more efficient eCommerce platform, and implemented a comprehensive search engine marketing program that improved online sales of its heat sealing equipment and packaging supplies.


Marketing Services Provided

Pasco Systems | www.pascosystems.com

Captiva partnered with Rose Design to create a search friendly website and supporting search engine marketing program for this manufacturer of palletizers and other material handling equipment.

Marketing Services Provided

Watson Label | www.wlp.com

Captiva utilized a search engine friendly structure with some limited Flash elements to create a site that not only ranked well, but also projected the image that the client desired.


Marketing Services Provided