captiva marketing
10805 Sunset Office Drive
Suite 207
St Louis, Missouri 63127

Ph: 314-822-3656
Toll Free: 877-227-8382
Fax: 314-822-3734

Online PR

There may be no more effective way to increase the natural link popularity of one’s site than with public relations work. By creating white papers, case studies, informative articles, and other newsworthy press releases, one can drive more traffic to a site and benefit from the increased links that typically follow from getting mentioned in respected media outlets.

As part of our link building process, we typically develop a list of potential sites that publish news or press releases in your industry. We then work with your existing staff or PR firm to develop story concepts that can be pitched to particular media.

To better serve our clients, we have an established partner firm that has invested significant time and effort to learn the important aspects of search friendly PR. We have also developed a proprietary search engine friendly press release application that allows our clients to publish their news in a manner that is spider friendly and optimized for the search engine ranking algorithms.

Case Study

To gain further exposure for a manufacturer and online retailer of consumer electronic products, we identified online magazines, news sites, forums, blogs, and other sites that would be interested in our client’s products.

Once this list was complete, we worked with our partner PR firm to generate news stories, product releases, and white papers. Immediate success was achieved when dozens of sites reviewed and wrote about the company’s newest product, but our PR partner also did more subtle things like participate in industry blogs and forums to help spread the word.

Results:
Overall, the PR blitz led to an immediate increase in sales and the overall campaign has helped our client achieve a substantial increase in visitor activity and organic rankings.