Site Architecture Analysis
One of the most common issues inhibiting good sites from earning top rankings in the search engines is the architecture used to build the site. Most sites are constructed in pyramid like fashion. Home page leads to category pages which lead to subcategory pages and ultimately to product pages as shown below.
Because a web page's link popularity is often determined by its "distance" from the home page, organic rankings can typically be improved by "flattening this pyramid" to increase the link popularity scores of the individual pages within your site. Given the importance of internal text links within a site, restructuring a site's architecture with properly named links can also help improve organic rankings. Captiva has developed a number of methods to minimize these link popularity drifting issues and improve the architecture of a site.
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Typical Link Structure |
Flattened Link Architecture |
