Junior Achievement

The Junior Achievement of St. Louis teaches hundreds of children the valuable skill of how to manage their finances. They wanted to turn their internal website into a resource for teachers to teach money management skills in the classroom. Captiva Marketing provided a solution with the development of JA Finance Park Online.

Captiva Marketing's web development team visited the Junior Achievement on-site classroom to gain a full understanding of what they wanted to accomplish with an online program. With the student and teacher in mind, Captiva Marketing created an interactive, life scenarios program. The program integrates the on-site experience with online finance lessons. Students have to click through different areas of virtual life that includes how to pay bills, balance a checkbook, and more.

Captiva Marketing also developed a Demo Registration for Junior Achievement's website. Teachers who are interested in the program simply complete a short information form and then can experience the virtual classroom environment.

As a result, the Junior Achievement of St. Louis has gained national attention with the Finance Park application, as well as reached hundreds of area students. Captiva Marketing paid extra attention to making the program appealing to youth and a valuable teaching resource.

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