In the past, companies would run ads in newspapers or magazines, send direct mail or engage in many other activities to promote their products and services. Today, many of these traditional advertising methods are not capturing people’s attention. Instead...
Today's consumers go online for information such as research, entertainment, shopping, communication, and social interaction.
Our goal is to determine what channels are the best fit for your company and then set up and implement a strategy to attain these goals.
These strategies typically require much more than just setting up and posting on Facebook or sending out tweets. Successful strategies typically integrate many facets of PR, Social Media, Email, and Content Generation that serve to increase awareness, generate leads, retain clients, encourage referral and help generate backlinks for SEO purposes.
All of these elements can be pieces in your digital marketing strategy and can work together as part of a unified digital marketing strategy. The big challenge lies in determining what the blend should be and how to select and implement the key components for a successful outreach strategy. Because there is not a “one size fits all” or “correct” way to execute an outreach strategy, Captiva Marketing’s team can work closely with you to assist in developing a strategy, implementing it and even running it for you.
Outreach strategies often include the following elements.