Antennas Direct

Challenge
When Richard Schneider of Antennas Direct approached Captiva Marketing for guidance, he had a fledgling side business with annual sales of less than $100,000 that he was running out of his home. Still Richard had bigger dreams for his internet based businesses and thought that Captiva Marketing could help them.

Solutions
Step one for Captiva was to upgrade and professionalize Antennas Direct's website making it more reliable in appearance, improving the online ordering functionality, and developing more effective search engine friendly landing pages.

After updating the site, Captiva turned to optimizing the content and enhancing the site's presence in the search engines through link building, submission and PR activity. This activity led to much greater understanding of Antenna Direct's businesses and allowed Captiva Marketing to promote it more effectively.

One obvious solution was the need to expand offline distribution. Captiva's Design group helped develop retail packaging for the products as well as sales and marketing collateral and trade show signage. It also split its web marketing efforts into two distinct websites...one to promote the product lines, list dealers and installers and generate wholesale leads for the company and an ecommerce site that appealed more to consumers looking to purchase the antenna online.

Results
In the five years Antennas Direct has been working with Captiva, sales have increased exponentially. Plus the company has not only improved online sales by over 1000%, but its products are now carried by most of the top electronics retailers and catalogs.

The company was listed as the 5th fastest growing private company in 2008 by the St. Louis Business Journal and ranked #380 on the Inc. 500 for its 795% growth rate from 2004 to 2008.

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