Account Manager

Captiva Marketing is looking for an experienced account manager to help lead marketing strategy and promotional campaign execution for our clients. This position will focus on the development and outbound execution of a variety of content types though integrated strategies that may include social media, email marketing, video and website marketing.

Candidates should be creative, while also maintaining a focus on ROI through an analytical mindset. Ideally, candidates should be able to demonstrate ownership of marketing strategies and projects including the management of digital marketing campaigns from ideation to execution to performance monitoring. This role will involve day to day communication and management of client relationships. 

As this area of digital marketing is continuously evolving, we seek someone with the ability to learn new channels and tactics, while helping keep other teammates updated on the complex nature of outbound marketing strategies.

This is a full-time position available in our St. Louis office (local candidates preferred, hybrid work schedules are available after initial onboarding period).

• Lead and assist with account and project management efforts for Captiva’s key clients 
• Create and implement outbound digital marketing campaigns to attract targeted audiences and generate brand engagement and sales
• Manage KPI metrics to track engagement, reach, and ROI for client facing reports
• Write and distribute content to targeted audiences across multiple channels
• Work closely with clients, internal specialists and creative teams to develop concepts for digital marketing campaigns
• Utilize qualitative research skills to translate data into actionable initiatives, including the ability to interpret customer insights
• Provide creative briefs in order to guide the development of assets
• Communicate directly with clients and channel partners

• 3-5+ years developing and managing digital marketing programs
• Knowledge of MS Office Suite, analytics (primarily GA4), and digital media platforms
• Strong project management, communication and writing skills
• Preferred experience in digital media ad buying
• Preferred experience using an automated marketing tool such as HubSpot, Marketo, or Pardot
• 4-year degree in Marketing, Communications, Advertising or Journalism, or equivalent experience

Commensurate with experience

Why Should You Work at Captiva?

• Interesting projects that excite and inspire
• Team oriented workplace that fosters camaraderie
• Potential for hybrid (work-from-home) schedule
• Competitive salary
• Company offers a 100% coverage option for employee’s health insurance 
• Company matches employee’s 401K contributions up to 4%

At Captiva Marketing, our first step in the applicant screening process includes an email to schedule a traditional phone interview. All correspondences are exercised from an official Captiva Marketing email address. We do not request a Google Hangouts nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.