Media Buying

Founded as an SEO and Keyword advertising firm in 2002, Captiva Marketing has always approached media buying with more of an emphasis on measurable results like online leads, sales and visits to a website.  As we have evolved into more a full service firm, we have utilized this "performance marketing" philosophy to all of our media buying efforts.

With site analytics and other tools, we can effectively measure the performance of one's online advertising beyond just impressions and CPMs.  We can cross reference website visits, time on site and even monitor increases in branded searches over time to better measure how well ads are working at building brand awareness.

“With data from Analytics, we can better gauge the performance of an ad.”