Media Buying

Founded as an SEO and Keyword advertising firm in 2002, Captiva Marketing has always approached media buying with more of an emphasis on measurable results like online leads, sales and visits to a website.  As we have evolved into more a full service firm, we have utilized this "performance marketing" philosophy to all of our media buying efforts.

With site analytics and other tools, we can effectively measure the performance of one's online advertising beyond just impressions and CPMs.  We can cross reference website visits, time on site and even monitor increases in branded searches over time to better measure how well ads are working at building brand awareness.

“With data from Analytics, we can better gauge the performance of an ad.”


Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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