Strategy

Every project and every campaign require some level of strategy.  Whether we are designing an entire marketing program or simply developing a video or website, it's always important to have a strategy in place.  From a big picture perspective, we approach strategy by looking at what we consider its four key elements.

Strategy

Discovery

Our first step is to learn about your business, your customers and what makes you different – even if it means donning hard hats at a rock quarry!

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Strategy

Marketing

Our next step is to develop your marketing strategy.  By analyzing your strengths, weaknesses, opportunities and threats across each element of the marketing mix, we can create Unique Selling Points for your business.

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Strategy

Advertising

Armed with your Unique Selling Points, we can develop advertising strategies to target new and existing customers throughout all phases of the buying cycle.

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Strategy

Branding

All of these strategies are then combined to create your branding - the expression of the value of your business and its products or services - the image in the consumers’ mind that they connect with and trust.

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Strategize

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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