Branding may be the least understood element of marketing and one that very few companies actually employ in their operations.  Certainly, most of us can appreciate world-class brands like Apple, Coca-Cola and Starbucks, but for many companies, the ROI on branding initiatives is just too hard to justify.

The reality is that unless you have an incredible solution (product or service) that generates incredible buzz with limited effort, the costs to promote a brand and build recognition and trust may not be viable.  However, branding can be done at many levels and in niche markets, it can often be done in a very cost effective manner.

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MRM Branding

At Captiva Marketing, our goal is to create messaging that sticks in the minds of your existing and potential customers.  Obviously, creating a successful brand depends heavily on the quality of your solution, the value you provide and the method in which you provide it and support it.  However, we can help by ensuring that your advertising and creative materials support your brand promise and deliver this message to your potential customers.

“If your brand looks consistent, people will assume that what you deliver is consistent.”

- Sammy Blindell



  • Company Name
  • Taglines
  • Descriptors
  • Product Names
  • Process Names
  • Service Names
  • Division Names

Brand Essence

  • Mission Statements
  • Vision Statements
  • Unique Selling Points
  • Key Messages
  • Guiding Principles
  • Customer Pledges
  • Elevator Speak


  • Voice
  • Tone
  • Graphical Guidelines
  • Emphasis
  • Vocabulary
  • Clarity
  • Consistency

Marketing Materials & Touchpoints

  • Content
  • Email Signatures
  • Voicemail Messages
  • Business Cards
  • Corporate Identity
  • Boilerplate
  • Apparel & Ad Specialties
  • Websites
  • Social Media Platforms
  • Brochures
  • Ad Campaigns
  • News & Press Kits
  • Sales Presentations
  • Emails
  • Direct Mail
  • Signage
  • Blogs
  • Videos
  • Packaging & POP
  • Trade Show