My Role Matters

In the United States, at least 2 million people acquire serious infections with multiple drug resistant (MDR) pathogens, and 23,000 of those individuals die each year as a direct result. The My Role Matters Campaign is a call-to-action for all Healthcare, Animal and Product Safety Professionals to understand the impact their role plays in this epidemic by creating education and awareness around the issue of resistance.


The creation of traditional and digital creative provides support for the bioMérieux team to promote the My Role Matters campaign through various trade shows and educational tours throughout the United States, while creating organic awareness online in a grassroots manner (mainly awareness through education).  The mission is to educate key Stakeholders by assisting in their comprehension in detecting, reducing and preventing the development of AMR as the key to fighting this growing threat.


Antibiotic Resistance Awareness

To assist with this educational goal, the creation of a detailed infographic provided the ability to visually communicate important statistical information in an easily comprehensible manner, while gaining memorable knowledge within the intended audiences.  This graphical piece has been utilized as handouts, online downloads and distribution and throughout social media channels.


Take The Pledge Today

To complement the overall awareness goals, audiences were encouraged via the website to take the My Role Matters pledge.  The pledge encourages them accept their role in creating awareness and educating their peers so that together they could fight antimicrobial resistance.  With a responsive design, audiences could take and share this pledge on their preferred display output (mobile, tablet, or desktop).


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Webster Dental

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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