Brand Identity & Style Guides

While we help many companies with established brand standards, we relish the opportunity to play an integral role in helping others define their brands, create their message, and develop the brand's look and feel.  The result of this work can be assembled into a "Brand Style Guide" for those who want to formalize and document their branding.

Style Guides

Group Cast Brand Guideline

Consistency is one of the key elements to conveying professionalism and ensuring that all communication supports your promotional messaging.  To help ensure that your brand's message is displayed and communicated properly, we often recommend the development of a Brand Style Guide to address issues like:

  • Strategic Brand Overview

  • Logo Variations, Uses & Spacing

  • Colors for Print & Web

  • Fonts

  • Tone of Voice

  • Copywriting

  • Imagery & Icons

  • Samples