For many businesses and organizations, websites function as the hub of one’s digital marketing efforts and are typically the most important and complex element of the digital marketing mix. Websites not only need to blend marketing and branding with creative and design, but they must incorporate user experience, analytics and other technology. As if this were not enough, they also need to integrate with one's digital marketing, social media, PR and other outreach efforts.
At Captiva Marketing, we primarily build custom websites to achieve all of these goals using a proven 9-step process developed from our experience in building and managing hundreds of websites over the last 15+ years.
Step 1 is to organize the strategy from any marketing and branding work we do with an audit of your existing website and its traffic (if one exists) to assemble the website design strategy.
In step 2, we develop the site architecture for your site which helps determine how to construct the user interface, where to add landing pages and how to integrate design.
Armed with the strategy and site architecture, we turn our attention to developing and organizing the content, images, videos and other creative elements required for the website.
Our Design and Front End Development teams then get working on wireframes and graphic designs for your website.
While the design team creates the designs our development team sets up the Content Management System that will power the website.
Once the CMS is set up, the designers, developers and project managers get to work populating the site with content, imagery and its SEO elements.
Analytics, diagnostics, ranking reports and other tracking programs are installed so that we can monitor site performance once it is launched.
Once your new website is live, we can engage in numerous activities to help improve its SEO or promote it with advertising, social media, PR, etc.