Tracking & Diagnostics

For websites that are going to promoted with SEO, online advertising and social media, we highly recommend setting up some forms of tracking and diagnostic testing so that the performance of the website can be monitored. Google offers a number of free tools and Captiva can supplement these with a number of other programs that help ensure that your website will perform at an optimum level.

1

Diagnostics

 

  • Moz Analytics – Crawl Test
  • Google Webmaster Tools

2

Rank Checking &
Organic Traffic

  • Moz Rank Tracker
  • Google Webmaster Tools

3

Organic
SEO

  • Google Analytics
  • Google Webmaster Tools
  • Moz Analytics – On Page Grader, Keyword Difficulty & SERP Analysis

4

Link Acquisition & Monitoring

  • Moz Analytics – Open Site Explorer
  • Google Webmaster Tools

5

Local SEO and Citation Monitoring

  • Moz Local
  • BrightLocal

6

CPC
Advertising

  • Google AdWords Conversion Tracking & Google Analytics
  • Bing Conversion Tracking

7

Social Media & Reputation Management

  • Google Alerts
  • Moz - Fresh Web Explorer
  • Hootsuite

8

KPI
Reporting

Captiva Marketing will typically design customized reporting for clients to monitor Key Performance Indicators.

 

SEO Report Example

SEO Sample

Web Design