Tracking & Diagnostics

For websites that are going to promoted with SEO, online advertising and social media, we highly recommend setting up some forms of tracking and diagnostic testing so that the performance of the website can be monitored. Google offers a number of free tools and Captiva can supplement these with a number of other programs that help ensure that your website will perform at an optimum level.




  • Moz Analytics – Crawl Test
  • Google Webmaster Tools


Rank Checking &
Organic Traffic

  • Moz Rank Tracker
  • Google Webmaster Tools



  • Google Analytics
  • Google Webmaster Tools
  • Moz Analytics – On Page Grader, Keyword Difficulty & SERP Analysis


Link Acquisition & Monitoring

  • Moz Analytics – Open Site Explorer
  • Google Webmaster Tools


Local SEO and Citation Monitoring

  • Moz Local
  • BrightLocal



  • Google AdWords Conversion Tracking & Google Analytics
  • Bing Conversion Tracking


Social Media & Reputation Management

  • Google Alerts
  • Moz - Fresh Web Explorer
  • Hootsuite



Captiva Marketing will typically design customized reporting for clients to monitor Key Performance Indicators.


SEO Report Example

SEO Sample

Web Design

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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