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Information Design

Step 2 in our process is to create an organization chart for the site based on our initial discussion and the response from our questionnaire. For sites with SEO goals, we will also consider information found in the preliminary keyword analysis as it may be important to group search phrases into keyword buckets to ensure that effective landing pages are incorporated into the site for each keyword theme.

Create Site Architecture

As we develop a better feel for the content that will be included in the website, we can develop the site architecture using a basic organizational chart like the one show here.

Develop User Interface

Once we have outlined the site architecture, we can construct the global navigation and outline the plan for how sectional navigation will work.

Review Landing Page Needs

For projects with significant SEO and CPC promotional campaigns, it is helpful to review the site map against the keyword data to ensure that effective landing pages exist or can be incorporated into the website in the future.

Review Design Considerations

As part of the Information Design process, we will review how the design will need to be incorporated into the website.

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

- Jeffrey Zeldman

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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