Typically, while our design team is developing the visual elements of the website, the development and account management teams can be setting up the database - or platform - that will power the website.
Set Up Platform
Captiva’s Development team sets up the Empoweren content management system on a development server that can only be accessed by those with usernames and passwords to the site. This allows all involved (including the client) to work building out the page s of the website while any existing website remains live.
While the Empoweren system is very standardized, certain modules are configured to ones specifications and this is implemented during the set up process.
Users are set up by the account manager.
In the last step of the set-up process, the front end development team will apply the design to the database and the website will start to take shape.
“A good advertisement is one which sells the product without drawing attention to itself.”
- David Ogilvy