Public Relations

While we don't consider ourselves to be a PR firm in the traditional sense, we do develop public relations programs to generate additional exposure and to complement our other promotional efforts - especially in generating critical backlinks for SEO programs.

The media landscape has changed drastically in the last 5-10 years, with fewer traditional print publication and more digital ones. By utilizing a combination of tools, including news syndication services, we develop streamlined programs to help get your news published. 

“I figured that if I said it enough, I would convince the world that I really was the greatest.”

- Muhammad Ali



Aside from the obvious benefits gained from generating positive press about one's company, products or services, inbound links from reputable publishers provide one of the most effective and professional ways to generate links into one's website.  

What We Do

Captiva Marketing can do everything from assisting with the set up a public relations program to developing, implementing and running one's entire public relations efforts.  Typical activities include:

  • Story Development and Idea Generation
  • Press Release Writing
  • Press Release Distribution (Traditional and Online)
  • Assemble and Manage Media Contacts
  • Review Editorial Calendars & Pitch Stories
  • Develop Online Newsrooms and Post Stories on Company Website

“Traditional press releases can still provide a cost effective method for distributing news and generating valuable links to a website.”

Press Release Example

Media Monitoring & Reputation Management

In the digital marketing world, the process of monitoring mentions of your brand, products or services online is critical, but technology has also made it much easier.  With basic tools, we can monitor web activity for new content featuring key terms and brands and comment on them as necessary to engage potential customers and enhance your company reputation.



Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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