Measure

Like many things in life, the key to success in advertising, marketing and branding involves ongoing improvement.  The digital marketing world is incredibly dynamic and competitors are constantly looking for ways to get a leg up on you.  Given this, the importance of measuring one's results, managing existing programs and working on continual improvement is essential to long-term success.

Measure

KPI Reporting

Measuring the effectiveness of one's marketing efforts has always been challenging, but with site analytics and other robust reporting programs, the ability to monitor one's Key Performance Indicators is greater than ever. 

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Measure

SEO Management

SEO can be an incredibly cost effective method of generating leads and improving one’s brand’s recognition, but the competition for top spots is intense and the ranking algorithms are constantly being tweaked so ongoing management is critical.

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Measure

Paid Search Management

As a Google Premier Partner with well over 100 years of combined paid search management experience, we have the skill and experience required to get the most out of your paid search budget.

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Measure

Media Buying

The effectiveness of one's advertising often relies as heavily on where the ad is run as it does its message and creative.  Given this, media buying plays a key role in managing the overall effectiveness and ROI of any campaign. 

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Measure

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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