CPC Campaign Management

Having practiced paid search management since Goto.com popularized this advertising method at the turn of the century, Captiva Marketing was essentially founded as a paid search management company.  Over the years, we have grown with the industry and are now one of the top paid search management companies in the U.S.

Our Approach

What we feel makes us most successful is that while most paid search management companies focus on dialing every element of a campaign to the Nth Degree, we know from experience that the vast majority of one's success and ROI with paid search is determined by a small number of variables.

By focusing our efforts in these areas, we have achieved incredible results and have managed approximately $100 million in ad spend in our history.

Certified & Proven

Today, Captiva Marketing is one of select group of boutique agencies to achieve  Google Premier Partner status and we work closely with our team at Google to optimize our client's programs and stay current on all of the latest technology, features and new products.

And, while Google is the market leader in search advertising, we are also a committed partner to Bing and are growing rapidly with Facebook.

“If you don't get noticed, you don't have anything.”

- Leo Burnett

Common Paid Search Management Activities

While the work involved in managing a paid search campaign can vary greatly from one business to another, here are some of the common activities associated with managing a campaign.

Activities Most Critical to Success
From our experience, there are three key elements to achieving success with keyword advertising.



Understand business well enough to select the keyword phrases and matching methods that will provide the best ROI.



Develop ad copy that highlights our client's Unique Selling Points (USPs) and engage click-through from relevant searchers.



Ensure ads are aligned with landing pages that properly convey our client's marketing message and generate conversion.




Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

More Less