Having practiced paid search management since Goto.com popularized this advertising method at the turn of the century, Captiva Marketing was essentially founded as a paid search management company. Over the years, we have grown with the industry and are now one of the top paid search management companies in the U.S.
What we feel makes us most successful is that while most paid search management companies focus on dialing every element of a campaign to the Nth Degree, we know from experience that the vast majority of one's success and ROI with paid search is determined by a small number of variables.
By focusing our efforts in these areas, we have achieved incredible results and have managed approximately $100 million in ad spend in our history.
Certified & Proven
Today, Captiva Marketing is one of select group of boutique agencies to achieve Google Premier Partner status and we work closely with our team at Google to optimize our client's programs and stay current on all of the latest technology, features and new products.
And, while Google is the market leader in search advertising, we are also a committed partner to Bing and are growing rapidly with Facebook.
“If you don't get noticed, you don't have anything.”
- Leo Burnett
Common Paid Search Management Activities
While the work involved in managing a paid search campaign can vary greatly from one business to another, here are some of the common activities associated with managing a campaign.
Activities Most Critical to Success
From our experience, there are three key elements to achieving success with keyword advertising.
Understand business well enough to select the keyword phrases and matching methods that will provide the best ROI.
Develop ad copy that highlights our client's Unique Selling Points (USPs) and engage click-through from relevant searchers.
Ensure ads are aligned with landing pages that properly convey our client's marketing message and generate conversion.