While changes in technology have significantly affected how many people prefer to gather, process and store information, printed materials can still play a very valuable role in the marketing campaigns of many companies.
Professionally designed print collateral helps build credibility. It gives your salespeople something to leave behind or use in their sales presentations while ensuring that their message is consistent with your branding. In a nutshell, it is simply expected from many customers - especially if you are selling high-end or complicated products or services.
“Make it simple. Make it memorable. Make it inviting to look at."
- Leo Burnett