Visual & Creative Design

Once we have determined how to position the site from a marketing perspective, how to structure the user interface, and what content, forms, videos, PDFs, and applications will be integrated into the site, we can begin the design process.

Create Home Page Wireframes

The home page is typically the most important and most complex page on the website. It not only needs to quickly communicate your primary message and engage visitors, but it needs to provide insight on how to get to the section of the site desired. In the home page wireframing process, we start by gathering the essential elements like the logo, global navigation, search bars, social media icons and contact information. We then assemble other key elements like the messaging, graphics, data feeds and promotional call outs.

Create Home Page Design

The artistic design of the site will flow from this wireframe along with your branding guidelines or any input you have in regards to design. Our design team will furnish a design or multiple designs (depending on client’s budget and desires) in static Photoshop files that can be reviewed and enhanced.

Oftentimes, our clients will combine different elements of the designs or require significant tweaking. This is often done in Photoshop files to speed up the process.

Interior Templates & Mobile Home Page Wireframes and Designs

Once the desktop version of the home page is approved, our designers will typically move on to designing the mobile version of the home page and any critical interior page templates.  With design templates in place, the Empoweren CMS applies a consistent look  to all new pages created in the website.

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Wirefram Plus Design


Web Design

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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