Asset Development

For many new websites, the development phase represents one of the largest elements of the project.  From copywriting and imagery to videos and infographics, the creative elements employed are what make web pages engaging and compelling.  

By utilizing dedicated account/project managers and a talented in-house creative team with experience across a wide spectrum of capabilities, we can typically create or enhance every element required for a typical website.


Writing intelligent, engaging content that also includes keyword phrases for SEO and aligns with one's branding strategy can be a very complex.  Fortunately, not every project includes this level of complexity, but if it does, many of our account managers are armed with degrees in journalism and communication that have been combined with our training in SEO and writing for the web.

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

- Leo Burnett



While templated websites can be effective for those with small sites and limited budgets, we subscribe to the theory that form follows function and custom design the vast majority of sites that we build.


There is no question that the photography used on a website can help bring it to life.  Whether you need us to enhance your existing imagery in Photoshop or develop all new images for your website, our creative team is here to assist you.  If stock photos are required, we utilize bulk accounts with some of the major stock imagery providers to keep costs low and compliance high.

Video, Animation & Multimedia

With advances in technology, adding videos and animations to a website is now becoming a common practice.  From basic video headers and cinemagraphs that can make a site more engaging to full-blown videos, our team can develop all types of video assets to enhance your website.

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it.”

- Irving Penn


Illustrations & Infographics

From basic iconography to animated infographics, artistic elements can help explain complex messages, show products or spaces that cannot be photographed easily or just make a site more engaging. 

Other Assets

During the asset development and organization process, we also determine how to integrate social media, blogs, intranet systems and other plug-ins as well as any needs for calculators, configurators or other apps.


Web Design

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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