Promote

Over the last century, promoting one’s business often typically required advertisers to work with a limited number of media companies that controlled people’s access to information and charged high prices for the privilege promoting your message to them.  The evolution of digital marketing has led to a paradigm shift in this structure and created a whole new world of opportunity for companies to promote their message.

Promote

SEO & Local SEO

As one can surmise by the incredible growth of Google, Search engine optimization or SEO has been one of the most disruptive forces in advertising.  It has not only created an entirely new form of promotion, but it has essentially replaced the Yellow Pages, Buyer’s Guide’s and just about every other printed directory.

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Keyword Advertising

Unlike traditional advertising which focuses on identifying target markets and placing disruptive ads in commercial breaks or within the pages of an article, keyword advertising in search engines allows advertisers to target any person ACTIVELY looking for their product or service. 

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Display Advertising

Display ads are quickly replacing print ads as one of the most cost effective ways to build brand awareness.  The ability to publish engaging ads that link directly to one’s website or Facebook page along with excellent targeting options, makes this method ideal for many companies.

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Video Promotion

Video and animation represent one of the fastest-growing areas in the digital marketing world.  Today’s consumer is barraged with so many ads that sometimes the only way to stand out is with engaging and memorable videos.

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Shopping Feeds

As more consumers have moved online with their shopping, the importance of utilizing shopping feeds within Google, Bing, Facebook and other specialty sites is critical for any business selling online.

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Direct Mail

As one of the oldest methods of promotion, direct mail can still be a highly effective method for targeting existing customers and narrowly defined markets in a cost effective manner.

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Traditional Advertising

While digital advertising has grown rapidly and continues to evolve, we use everything from magazine ads to vehicle graphics to help our clients build their brands and grow their businesses.

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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