One of the keys to achieving long-term success with SEO is creating relevant, informational content that people truly want to read. Of course, this same concept would apply to any website copy, advertisements, emails, etc. What makes SEO content development different is that it is typically done with the intent of ranking well organically for a particular keyword theme.
The process typically starts by categorizing keyword search volume into themes and then identifying where this content can be integrated into the website or blog. Once this is complete, we research the messaging on competing websites and ideally develop a compelling message that positions your business against these competing sites.
Ultimately, the goal is to develop pages that rank well, convert well and contribute to the overall image of the brand.
Infographics are an ideal method for creating content that people want to download, share and link to.