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Web Page Optimization

When many people think of search engine optimization, they conjure up images of computer programmers performing some sort of black magic that will get their site ranked highly. In reality, most web page optimization is simply aligning variables on the page with a targeted keyword theme.

We have studied and monitored the search algorithms used to rank sites for more than 15 years so we have a good feel for how to optimize them. This knowledge and experience along with SEO software and aids like Google Webmaster Tools help streamline the web page optimization process.

Some aspects of your site that we will modify in our web page optimization process include:

HTML page titles, meta descriptions and meta keywords
Keyword density in the editorial copy per page
Alt tag, image, and link names
Position of primary copy
Keyword prominence

File names
The use of the proper copy in the headline
Internal linking structure
Site "spiderability"

Keyword Ranking Report

Keyword ranking reports allow us to monitor the effectiveness of our on-page optimization work and identify opportunities for improvement.

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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