At Captiva Marketing, we utilize diagnostics software, Google Webmaster Tools and our extensive experience to diagnose technical issues related to a website's ability to succeed with search engine optimization.

Common Technical Issues

  • Crawling Issues - Code does not allow a site to be spidered or indexed properly.
  • Site Loading Times - Images, code, or other graphic elements are so large that the site is penalized by search engines for a bad user experience.
  • Server Response Errors (302 and 404s) - Pages have been moved or deleted as website has evolved and domain now has errors associated with it.
  • Duplicate Content - In an effort to build sites quickly, Title tags and other page elements are copied.  This throws up red flags with search engines that want to serve up original content to searchers.
  • Canonical Issues - A common issue when code applies multiple names to the same page or does not accurately configure server.
  • Dynamic URLs - Code uses URLs that are not spiderable.

Architectural Issues

In addition to pure technical issues, we often work with client's websites to re-work the site architecture to move more competitive landing pages higher in the site hierarchy.  Too often, websites target very competitive phrases with pages very low in their site hierarchy.  Given the way that link popularity flows through a website, some sites can experience great gains in organic rankings by simply moving critical pages higher in the site hierarchy and re-naming inbound links.

We saw that a thousand results weren't necessarily as useful as 10 good ones.

- Sergei Brin, Google Co-Founder

It is important to note that search engines do not see your website the same way that humans do. A site's presence in the search engines can be greatly affected by a number of technical issues listed below.  As part of our Research and Strategy process, we can run your site through diagnostic software that will help identify  problem areas so that we can address them and make your site more search engine friendly.  Elements evaluated include:

  • Indexed Pages
  • Crawl Errors
  • Nofollow & Robots.txt
  • Duplicate Content
  • Keyword Cannibalization
  • Site Formatting
  • Site Accessibility
  • Site Architecture
  • Download Speeds
  • Canonicalization
  • URLs
  • Internal Linking
  • Domain

Search Engine Optimization