My Father's World

Despite being one of the oldest and largest publishers of homeschool curriculum with a passionate following and an exceptional product line, My Father’s World had a strong desire to enhance their brand image and shift some of their marketing budget to faster growing and more cost-effective digital marketing methods.


Building the Brand

Formalizing the Message, Look, Imagery & Design

Like many small businesses, MFW’s marketing was a “hodge-podge” of messages and designs accumulated over the years from a variety of different in-house designers, freelancers and others. Our first step was to understand MFW’s business – its market, its customer, its competitors, its goals – so that we could develop its brand standards and then develop formalized brand guidelines to guide everyone involved in sales and marketing.

Brand Standards


Updating the Catalog

Creating a Consistent Look, Feel and Message Throughout

While the world has become more digital, many MFW customers still love the company’s print catalog so we enhanced these along with other print pieces with the new Creative. New imagery was employed to provide a better feel for the curriculum’s content and how it can truly helpchildren “See the World Through God’s Eyes” – My Father’s World’s primary goal.

2017 MFW Catalog



Enhancing the Website

My Father’s World primarily sells directly to its customers through its website and call center, but its existing website was mostly functional in nature. While customers could order easily, it lacked the design and messaging to educate new customers and deliver its powerful message. We worked with MFW to develop their primary selling points, create new messaging and then enhance the look, SEO and navigation of their website with a focus on continual improvement.



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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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