SchoolMessenger is one of the largest parent communication services in the United States, providing school notification, websites and mobile apps for thousands of schools. SchoolMessenger is owned by the global communications company West Corporation. In an effort to solidify the affiliation with West to strengthen both brands, while also retaining the historical brand value of the SchoolMessenger name, the company turned to Captiva to reimagine all graphic design materials.
An Evolving Brand
The Captiva team has been consulting for members of the SchoolMessenger team for over 10 years, first with a company named SchoolReach, who was purchased by SchoolMessenger. As a result, this was the third collateral/branding update completed by our team. Each iteration is more modern while retaining a focus on delivering high quality information to schools and other partners.
From Sell Sheets to Tradeshows
When concepting the brand evolution, every small piece was considered, from sell sheets, brochures and whitepapers, to major tradeshow displays. We focused on West’s logo with their main “We connect. We deliver.” tagline but gave the SchoolMessenger branding prominent placement on each material.
Additionally, SchoolMessenger hosts the premiere event at one of the National events for professionals in educational communication. Captiva helps concept a theme for each event which carries through to all materials including postcards, tickets, buttons, websites and more to help SchoolMessenger celebrate with their valued customers.